In 2010, Richard Branson, President of the Virgin Group, announced his intention to create a fourth alliance between Virgin (Virgin Atlantic) brand airlines, Virgin America; Virgin Australia Holdings).  In September 2011, Branson stated that Virgin Atlantic would join one of the existing alliances;  This idea was reiterated in October 2012.  In December 2012, Delta Air Lines purchased The 49% stake of Singapore Airlines from Virgin Atlantic for $224 million. [Citation required] Virgin America was admitted in April 2018 to Alaska Airlines, which does not belong to any alliance.  The 26 Star Alliance member airlines operate a fleet of approximately 5,033 aircraft and serve more than 1,290 airports in 195 countries with more than 19,000 daily departures. The Alliance has a two-tier rewards program, silver and gold, with incentives such as priority boarding and upgrades. Like other airline alliances, Star Alliance airlines share airport terminals (known as Co-Location) and many member aircraft are lasted in the Alliance`s paint. On May 16, 2016, the largest alliance of low-cost carriers, Value Alliance, was created on May 16, 2016. The founding members were Cebu Pacific, Cebgo, Jeju Air, Nok Air, NokScoot, Scoot Airlines, Tigerair, Tigerair Australia and Vanilla Air.  An airline alliance is an agreement between two or more airlines in the aviation industry, which has concluded cooperation at the essential level. Alliances can offer the marketing brand to make it easier for travelers to establish interairliner codeshare connections within countries. This mark may include uniform aircraft paints from member aircraft.  Interestingly, the name and logo of this alliance were originally created to designate the five founding airlines SAS Airlines, Thai Airways, Air Canada, Lufthansa and United.
Airlines can also cause disadvantages for the traveller. For example, higher prices when competition is avoided on a given route or less frequent flights; For example, if two airlines fly individually three or two times a day on a common line, their alliance may fly less than 5 (three-and-a-half) per day on the same line. This could particularly apply to each airline between hub cities. z.B. Flights between Wayne County Metropolitan Airport (a Delta Air Lines hub) and Amsterdam Schiphol Airport (a fortified KLM platform).